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Build your routine

A good routine is short and in the right order: thinnest textures first, richest last, sunscreen every morning. Start with the essentials and add steps only when you want them.

Morning

  1. 1Cleanse
  2. 2Toneoptional
  3. 3Treat
  4. 4Eye Careoptional
  5. 5Moisturize
  6. 6Protect

Evening

  1. 1Cleanse
  2. 2Toneoptional
  3. 3Treat
  4. 4Eye Careoptional
  5. 5Moisturize

Step 1 · AM & PM

Cleanse

Clears away oil, sunscreen and the day, so everything after it can reach the skin.

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Step 2 · AM & PM · Optional

Tone

Rebalances and adds a first layer of hydration. Optional, but it helps serums spread evenly.

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Step 3 · AM & PM

Treat

The concentrated step. Choose the serum or treatment for the concern you care about most.

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Step 4 · AM & PM · Optional

Eye Care

The skin around the eyes is thinner, so it gets its own lighter formula. Tap on with your ring finger.

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Step 5 · AM & PM

Moisturize

Seals in the layers underneath. Face oils go last at night, or can be mixed into moisturizer.

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Step 6 · AM

Protect

Every morning, last step, even on cloudy days. It protects the results of everything else.

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Want it picked for you?

Answer four questions and we'll choose a product for each step based on your skin.

Take the Skin Quiz